Free SDR Performance Scorecard
Your SDRs are busy. But are they building pipeline?
Find out where your SDR team's activity is getting lost between the first touch and a qualified opportunity.
About 5 minutes. No data integration. No sales call required.
Most SDR teams don't have an activity problem.
Your reps are dialing. They're sending sequences. They're on LinkedIn. The activity is there, and it shows up in the dashboard every week.
The problem is what happens between the activity and the pipeline. Six stages, five places to leak — and a team losing ground at just two of them does roughly half the pipeline of an identical team with the same headcount, the same spend, and the same effort.
“The average fully loaded B2B SaaS SDR costs about $95,000 a year. The question isn't whether they're working. It's what you get back per dollar of that work.”
A diagnostic, not a quiz.
Overall Score
Your SDR Performance Score out of 100, benchmarked against B2B SaaS outbound teams.
Activity vs. Efficiency
Two separate scores, so you can see whether your problem is effort or conversion.
Your funnel, measured
Stage-by-stage conversion rates against real benchmarks.
Your biggest leak
The single stage costing you the most, and the likely root cause behind it.
What it costs
Your current cost per qualified opportunity, and what closing the leak would be worth per month.
Three fixes
Specific and prioritized, not generic advice.
Activity Score
84
Pipeline Efficiency
49
Example report
Five things that decide whether activity becomes pipeline.
01
Targeting
Whether your reps are reaching companies and people who can actually buy.
02
Messaging
Whether those people care about what your reps are saying.
03
Conversations
Whether contact turns into a real two-way buyer conversation.
04
Rep Execution
Whether individual reps have the skills, coaching, and follow-through.
05
Pipeline Conversion
Whether meetings become opportunities your AEs will actually accept.
Five minutes. No integration.
01
Answer 18 questions
About how your SDR team operates today. Multiple choice, one screen at a time.
02
Add your funnel numbers
Or don’t. Every metric has a "not sure" option, and not knowing is itself a finding.
03
See your score immediately
Unlock the full report and your pipeline opportunity estimate.
Built for the person who owns the number.
CROs · VPs of Sales · Heads of Sales Development · SDR Directors and Managers · B2B SaaS founders running an early outbound team
If you don't have SDRs running outbound yet, this won't tell you much — and we'll say so.
Who's behind this
SDR Coach is built by Pipeline Bee. Twenty years in B2B sales, including roles at Forrester, Bloomberg, and Cvent — most of it spent on the side of the business that has to make the number. The scorecard uses the same diagnostic framework we use in paid pipeline audits, benchmarked against published B2B SaaS outbound data.
Questions
How long does it actually take?
About five minutes. Eighteen multiple-choice questions and a short section for your funnel numbers.
Do I need to connect Salesforce or HubSpot?
No. Nothing connects to your systems. You answer from what you know.
What if I don't know my conversion rates?
Every number has a "not sure" option. If you can't answer most of them, that's a finding in itself, and the report tells you so.
Is it really free? What's the catch?
The scorecard and the report are free. At the end you can book a free 30-minute pipeline review if you want to go deeper. There's no obligation and no payment step.
What happens to my data?
Your responses are stored so we can generate your report and improve our benchmarks. We don't sell data or share it with third parties.
How is the score calculated?
Deterministic scoring rules, not a black box. Five weighted categories plus your funnel conversion rates compared to published B2B SaaS benchmarks.